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Thursday 14th September, 2017

GA London, The Relay Building, 1st Floor, 114 Whitechapel High Street, London, E1 7PT

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What is the Digital Pond?

The Digital Pond is one of London's largest tech events series, with 2,444 members and growing. Our community welcomes everyone in the digital industry who wants to learn, network and be inspired.

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Delivering a phenomenal user experience (UX) is all about connecting with your user and deducing exactly what they want and need. To do that, we rely on extensive research. But are we neglecting something?

The latest Digital Pond event will show how we risk forgetting our users – the very people we’re building for! – in mountains of data. We’ll explore how to reconnect and return our users to the heart of our UX designs. To do this, all we need is a little empathy.

Join us on Thursday 14th of September from 6.30pm for Empathy in Design. To save your seat, click on the attend button below and take a few minutes to fill out some details.

Grab a seat!


Matt Gibson

Matt is the Chief Production Officer at Cyber-Duck, an award-winning digital agency. In his session, Evil UX - Create better user experiences through evil thinking, Matt will explore how you can promote user-centricity by approaching UX like a super villain! Designing like an evil genius at the start can lead to more creative and empathic design solutions that will make your users’ lives better.

Lola Oyelayo

Lola is Director at Own Your Own Experience, an independent consultancy for businesses. In her session, 5 Ways to Build and Maintain Empathy in Your Design, Lola delves into current practice and whether we’re building empathy or simply collecting endless streams of responses to support existing ideas.

Ulrich Boulon

Ulrich is a Senior UX/AI Designer at Burberry. In his session, Chatbots, Digital’s New Evolution, Ulrich will draw on his experience to share insights on how to ensure that empathy with the customer is at the centre of every design decision, and how chatbots can play a key role in this. He will discuss the origin of chatbots and how Burberry has utilised them through design thinking and lean UX collaboration.


We're back at General Assembly! Here's how to get there

GA London, The Relay Building, 1st Floor,
114 Whitechapel High Street,
London, E1 7PT

Get directions with Google Maps


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