The Digital Pond is one of London’s largest tech event series, with 2,366 members and growing. Our community welcomes everyone in the digital industry who wants to learn, network, and be inspired.

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BUILD BRAND LOYALTY WITH YOUR CUSTOMERS

In the crowded digital landscape, driving awareness and fostering loyalty is critical for the success of your business. But how can you create a brand that consistently connects with your customers across services, products and channels?

At our latest Digital Pond event, three talks will reveal the blocks you need to build an organic brand system. We'll show you how to create a truly compelling customer experience that can secure rewards for your users – and your business!

Keynotes

Building a Compelling Brand System - Danny Bluestone

In today’s cross-channel world, brand experience has become intertwined with user experience. A brand identity that authentically underpins services, products and marketing is critical to generate new sales and loyalty.

Danny’s talk will explore the core tenants you need to build a holistic brand system. He examines how identity design, narrative creation, scalable infrastructure and cohesive visual language can help to drive future innovation and customer satisfaction.

More of our exciting speakers will be announced over the next few days

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6:00pm
  • Registration & Networking
6:25pm
  • Let the talks begin
8:00pm
  • Q&A with the speakers
9:00pm
  • Networking

Speakers

Danny Bluestone

DANNY BLUESTONE

Danny is the CEO of Cyber-Duck, a leading digital agency. Their international portfolio includes prestigious brands like the Bank of England, Cancer Research UK and Arsenal FC.

His talk will explore the core elements you need to build a holistic brand system. Identity design, narrative creation, scalable infrastructure and visual language can drive future innovation and customer satisfaction.

JOAN MURPHY

JOAN MURPHY

Joan is the Co-founder of Frame, a London based fitness brand which pioneered the boutique pay-as-you-go studio movement in 2009. Now boasting five venues, the brand has gone from strength to strength.

Her presentation will walk you through the story of Frame, their unique persona and the steps they take to maintain brand loyalty with their customers.

SERGE DIDENKO

SERGE DIDENKO

Serge is the Co-founder of BLOCKS, the world's first modular smartwatch. Featured on Kickstarter, in 2015 BLOCKS raised $1.6 million in pre-orders and won awards, including Reddot's Best Design Concept.

He will share tips for creating a successful Kickstarter campaign and reveal how BLOCKS has continued to engage and foster their brand community in the lead up to launch.

Venue

WeWork Aldgate Tower, London

2 Leman St,
London,
E1 8FA

Get here with CityMapper or View on Google Maps

Partners

WeWork Cyber-Duck Ltd Citizen Safe

Would you like to become a partner or speak at a Digital Pond event? Get in touch