The Digital Pond is one of London’s largest tech event series, with 2364 members and growing. Our community welcomes everyone in the digital industry who wants to learn, network, and be inspired.

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[UK's Pre-SXSW Event] – Designing for the Mind

South by Southwest (SXSW) is the largest set of technology, interactive media and music festivals in the world. Taking over Austin, Texas in March 2016, the countdown has officially begun… what better way to celebrate than bringing the centre stage closer to home?

SXSW attracts the sharpest minds, the brightest innovators and the most exciting digital disrupters in the industry. A select-few UK based speakers have been invited to speak at the Interactive festival by community demand. We’re giving the Digital Ponderers an exclusive first-glimpse of their talks, before they fly off to Texas!

The four talks centre on the theme of leveraging psychology and usability to engage your target audience. There’s plenty of chance to mingle and ask questions following the talks, over a drink (or two).

Keynotes

DARK TIMES FOR DARK PATTERNS: ETHICAL ALTERNATIVES - CRISTINA VIGANO & NEIL DAWSON

Designers often find themselves on a knife-edge between business goals and user needs. It’s tempting to use ‘dark patterns’ that trick users, as a shortcut to goals. This talk will shine light on psychological, persuasive design that can encourage audiences, not manipulate them.

HARNESSING THE POWER OF THE CROWD TO BEAT CANCER SOONER - LESLIE HARRIS

Data analysis is critical to understanding cancer, but much still needs to be analysed by the human eye. Hear how Cancer Research UK has launched mobile games to engage half a million people from around the world as virtual lab assistants, helping to overcome data blockages and researchers work toward personalised treatments to beat cancer sooner.

WE NEED MORE MISCHIEF AND WHIMSY - EAMONN CAREY

We need more mischief in this world of perfectly-shot hot dog legs and my-life-is-so-perfect status updates. Where is the Monty Python of mobile or the South Park of social? Whimsy, humour and mischief are all incredibly powerful ways to grab people's attention. From Medium's brilliant release notes to ridiculous 404 pages right through to Cat Facts apps or shipping your enemies glitter, people are starting to see the massive engagement that making someone smile can deliver.

MORE THAN MEDIA QUERIES: REFRAMING RESPONSIVE UX - MATT GIBSON

Responsive design is often framed as an implementation challenge; We focus upon the technical issues of making our designs squeeze onto different devices. Instead, lets dive into responsive design from a user experience perspective; looking beyond media queries at the challenges (and how to overcome them) of mobile content strategies, designing for performance, and being more future friendly with progressive enhancement! Using all of these techniques, we can create better responsive designs, that are truly exceptional, for all users, on whatever device they're using.

6:00pm
  • Registration & Networking
6:45pm
  • Let the talks begin
9:00pm
  • Q&A with the speakers
9:15pm
  • Networking

Speakers

Cristina Vigano

CRISTINA VIGANÒ

Cristina's passion for the human mind, usability, and human-computer interaction helps her uncover user needs and desires for digital projects. She applies her knowledge at Cyber-Duck, a creative agency focused on digital strategy and user-centred design. The agency's key clients include the European Commission, Arsenal FC, Cancer Research Technology and GlaxoSmithKline.

Neil Dawson

NEIL DAWSON

Neil is a Senior User Experience Designer at AnalogFolk, who cares about openness and ethical behaviour in user-centred design. Outside of work, Neil is an enthusiast of science fiction, comics, and guitar, on a mission to discover London’s best BBQ brisket.

Leslie Harris

LESLIE HARRIS

Leslie leads Cancer Research UK’s Citizen Science team – a world-leading initiative that harnesses the power of the public to help scientists analyse real cancer data, accelerating their research to beat cancer sooner. Cancer Research UK has launched five citizen science products – including Genes in Space, the world’s first mobile game to incorporate the analysis of genomics data, and Digital Emmy award-winning Reverse The Odds. She’s particularly interested in using new technologies to empower people and promote health.

Eamonn Carey

EAMONN CAREY

Eamonn Carey is an advisor, mentor and occasional investor in startups and accelerators around Europe and the MENA region. He was formerly a co-founder of Farmvillain – a parody of Farmville that some how ended up with over a million users. He is also a regular contributor to outlets like Mashable, Wired and others, as well as a speaker at conferences worldwide.

Matt Gibson

MATT GIBSON

Matt is a designer and Chief Creative Officer at Cyber-Duck, a full service digital agency based in London, UK. At Cyber-Duck, Matt oversees all design work from the early research and planning stages, to sketching and designing interfaces, right through to helping deliver HTML/CSS code. At Cyber-Duck, Matt has also lent his design expertise on prime time television for Channel 5’s The Gadget Show and BBC’s Watchdog.

Venue

WeWork Aldgate Tower, London

2 Leman St,
London,
E1 8FA

Get here with CityMapper or View on Google Maps

Partners

WeWork Balsamiq Cyber-Duck Ltd Citizen Safe

Would you like to become a partner or speak at a Digital Pond event? Get in touch