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Where to start with Data-Driven Design

Thursday 13th July, 2017

GA London, The Relay Building, 1st Floor, 114 Whitechapel High Street, London, E1 7PT

Grab a seat!

What is the Digital Pond?

The Digital Pond is London’s largest free event talking about all things digital. Our mission is to inspire our diverse professional audience and promote the continuous innovation of the digital industry.

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Using Google Analytics, A/B tests, user surveys or interviews has become pretty standard practice for most marketers and designers. We’ve made some progress towards data-driven strategies – but it’s easy to fall into analysis paralysis.

Collecting that data is easy. Mining it for insights and applying it to your work is trickier. Our latest Digital Pond will outline how you can get started with data-driven design - and still leave time to network over a drink (or two).

Join us on Thursday 13th July from 6pm at GA London. To grab your seat, click on the button below and take a few minutes to fill out some details.

Grab a seat!


Danny Bluestone

Danny is the CEO & Founder of Cyber-Duck, an award-winning digital agency. He will demonstrate how the best data-driven design draws on marketing and user experience principles to generate real insights. These can help your product, service or platform engage, in a meaningful way.

Anna Wojnarowska

Anna is currently freelancing for Rainmaker Solutions, with experience working for the GDS, NHS and Amnesty International. With Katie, she will reveal how to get important data that can inform your design decisions, throughout a project. Creative methods can be cheap, quick yet quite immersive!

Katie Baggs

Katie Baggs is a Design Researcher at Rainmaker Solutions. She will team up with Anna to share creative methods to gather important data, such as experience testing and lo-fi prototyping.

Tash Walker

Tash is the Founder of The Mix, which born out of her love for brands and passion for understanding why people act the way they do. It’s her second Digital Pond with us! In her talk, Tash will explore what happens when we only see people as data…


We're back at General Assembly! Here's how to get there

GA London, The Relay Building,
1st Floor, 114 Whitechapel High Street,
London, E1 7PT

Get directions with Google Maps


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