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How to design and deliver a winning digital content strategy

Thursday 5th December, 2019

GA London, The Relay Building, 1st Floor, 114 Whitechapel High Street, London, E1 7PT

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Without an effective strategy, content can’t be king. Cyber-Duck and General Assembly are thrilled to invite you to ‘How to design and deliver a winning digital content strategy’.

Join us to understand how you can devise, implement and iterate an end-to-end content strategy for your business. Three talks will guide you through the process, from establishing goals and user-centred research, through to content creation, migration and governance.

Our four experienced speakers will mix theory and practical examples, from clients including the Bank of England, Sport England and Babylon Health.

Grab a seat!


Rahel Anne Bailie

Content strategy has been around for a couple of decades now, yet companies still grapple with how to implement the strategy in a way that drives the value we’d expect. Rahel will explore how to create the meta-strategy and ways to provide enhanced value, both operationally and for the customer experience.

As the Director of Content at Babylon Health, Rahel is a results-driven, seasoned consultant with extensive experience in digital transformation. She has a strong track record of delivering end-to-end content systems in the context of digital strategy projects, often in environments

Camilla West

Camilla West

In her talk, ‘I got 99 problems but a content strategy ain’t one’, Camilla will reveal how a content strategy can be greater than the sum of its parts. She’ll cover how it can be used to help fix specific organisational issues; support wider digital and non-digital transformation; and solve, or at least smooth, some of your own challenges.

As the Digital Content Strategist at Scroll, Camilla has been using content and communication strategies to help complicated organisations for nearly 15 years – whether that’s with customer or staff engagement, efficiency or simply improving their bottom line. She also believes there is nothing that can't be solved with better UX design.

Tod Khanian

One of the UX Designers at Cyber-Duck, a leading digital transformation agency, Tod’s background in product design and education made for a natural transition into UX. Drawing on adaptability and creative problem solving, he’s worked with clients including Sport England, the Commonwealth and Compare the Market.

Zjan Shirinian

As the Head of Editorial and Content at Sport England, Zjan works within a communications team that campaigns, informs, and influences as part of its mission to build an active nation. With a background in journalism, Zjan leads a team that has storytelling at its heart.

Sport England’s vision is that everyone in England should feel able to take part in sport or physical activity, regardless of their age, background or ability.

In a joint talk, this practical case study explores how an agency and a national organisation worked together to redesign a content-heavy website. Zjan and Tod will explore a user-centred design approach to website content strategy, so organisations can better reflect their objectives and engage a wide range of users.


We're back at General Assembly!

GA London, The Relay Building,
1st Floor, 114 Whitechapel High Street,
London, E1 7PT

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